Essays on Strategy, Judgement, and Execution

Writing that explores how organisations make decisions, maintain coherence, and adapt as reality changes.

Selected writing that reflects the themes explored across this body of work.

Featured Insight‍‍

Purpose Is Directional, Not Static

Why strategy fails when organisations treat purpose as a declaration rather than a feedback-driven guide.

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Judgement & Strategy

Strategy Fails at the Point of Judgement

Second-order thinking as the missing layer between strategy and execution

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Execution & Strategy

Execution Reveals the System, Not the Strategy

Why operating models expose what organisations actually believe

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